Purchasing behaviour and ability to distinguish counterfeit bags of selected college students
The objectives of the study were to describe purchasing behavior for bags; knowledge, attitude, and buying behavior towards counterfeit products, and to identify the criteria used to distinguish between counterfeit and original bags. This is a descriptive study utilizing a survey to 100 college stud...
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| Format: | Thesis |
| Language: | English |
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Quezon City
College of Home Economics, University of the Philippines Diliman
2014.
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