Understanding digital marketing marketing strategies for engaging the digital generation

Bibliographic Details
Main Author:	Ryan, Damian (Author)
Format:	Book
Language:	English
Published:	London Kogan Page [2014]
Edition:	Third edition.
Subjects:	Internet marketing. Social media. Strategic planning. Marketing > Management. BUSINESS & ECONOMICS / Marketing / General. BUSINESS & ECONOMICS / E-Commerce / Internet Marketing. BUSINESS & ECONOMICS / Advertising & Promotion.