How good is this destination website? developing a user-perceived quality tool
This study aims to develop a broader and reliable instrument to measure the user perceived quality (UPQ) of destination websites. The instrument, called the UPQ Tool, measured 40 destination websites quality attributes that were consolidated from existing tools, classified under the four factors of...
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Other Authors: | , |
Format: | Thesis |
Language: | English |
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Quezon City
College of Engineering, University of the Philippines Diliman
2015.
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