Strategic marketing in tourism services
Tourism services all over the world currently face rapid changes due to market globalization, intensified competition and the dynamic evolution of new technologies. Moreover, it is expected that tourism will be one of the industries that will be most affected by the current recession. The long-term...
| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Bingley, United Kingdom
Emerald Group Publishing Limited
c2012.
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| Edition: | First edition. |
| Subjects: |