Product concept tests for SMEs a case study for healthy beverages in Hongkong and Manila

Product concept tests for SMEs a case study for healthy beverages in Hongkong and Manila

Bibliographic Details
Main Author: Lee, Luis Diego D.
Format: Book
Language:English
Published: Diliman, Quezon City Cesar E. A. Virata School of Business, University of the Philippines c2016
Series:UPVSB professorial chair lecture 16-01
Subjects:
Small and medium-sized enterprises.
Beverages > Marketing.
Commerical products > Testing.