Brand rewired connecting intellectual property, branding and creativity strategy
""How do Procter & Gamble and Google and companies like them build a billion-dollar brand? They design strong intellectual property strategy into their innovation and branding processes through the power of collaboration and interdisciplinary teams. Whether a company is maintaining a b...
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| Format: | Book |
| Language: | English |
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Hoboken, N.J.
Wiley
c2010.
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