Purchasing behavior on foreign and local branded clothing among selected female college students in Metro Manila
At present, the fashion industry continuous to boom in the market and one of their popular target markets is the Generation Z who are described to have great purchasing power Geller 2015. In this study, the researcher examined the purchasing practices of a group of female college students on foreign...
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| Format: | Thesis |
| Language: | English |
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Quezon City
College of Home Economics, University of the Philippines Diliman
2017.
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