Hedonic vs. utilitarian consumption a deep dive into opposing (or complementary) consumer buying behavior

Hedonic vs. utilitarian consumption a deep dive into opposing (or complementary) consumer buying behavior

Bibliographic Details
Main Author: Ilano, Arturo Benedicto M.
Format: Book
Language:English
Published: Quezon City Cesar E. A. Virata School of Business, University of the Philippines 2018.
Series:UPVSB faculty grant lecture 18-11
Subjects:
Consumers > Attitudes.
Consumer behavior.