A study on the olfactory sensory retail design of selected female clothing stores in EDSA Shangri La Plaza
The study determined whether Olfactory Sensory Design has an effect on the branding of female clothing stores and customer experience inside retail interiors. It showed the difference between incorporating and not including Olfactory Sensory strategies in retail design. The multiple case study appro...
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| Format: | Thesis |
| Language: | English |
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Quezon City
College of Home Economics, University of the Philippines Diliman
2019.
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