Public relations and the power of creativity strategic opportunities, innovation and critical challenges

Creativity is the development and use of imagination to solve current challenges or create innovative ideas for the future. The complexity and challenges of the contemporary world arguably require increasing levels of creativity and innovation to manage the disruptive forces at work and build a pros...

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Bibliographic Details
Other Authors: Roberts-Bowman, Sarah 1965- (Editor), Crookes, Adrian (Editor), Romenti, Stefania (Editor), Ihlen, Øyvind (Editor)
Format: Book
Language:English
Published: Bingley, UK Emerald Publishing 2018.
Edition:First edition.
Series:Advances in public relations and communication management volume 3
Subjects: