International marketing

Bibliographic Details
Main Authors:	Cateora, Philip R. (Author), Gilly, Mary C. (Author), Graham, John L. (Author), Money, R. Bruce (Author)
Format:	Book
Language:	English
Published:	New York, NY McGraw-Hill Education [2020]
Edition:	Eighteenth edition, International student edition.
Subjects:	Export marketing. International business enterprises.